The Importance Of Personal Branding
Personal Branding is simply being able to market yourself and your work as a brand. It is all about developing a marketing strategy that defines exactly how you want to represent and promote your brand and also creating and maintaining your reputation. By being able to inspire and draw attention to your audience is the key to a longstanding success. The importance of having a strong personal brand results to a multitude of opportunities. An example of these include; Promotion, Networking, Partnerships and many more. The aim is to create a brand that means people are able to find you, and automatically build and create relationships as you become exposed to a larger audience.
How to use Social Media for Personal Branding
The most important part of using Social Media for Personal Branding is to make sure that you are using the most suitable platform for you, based on what the brand is and the type of target audience you are wanting to reach. With a wide range of Social Media platforms available, such as; Instagram, YouTube, Linkedin and Twitter it’s important that you are finding the right groups. For example Facebook and Linkedin offer the opportunity to join groups that are for specific topics or industries. This will help you when it comes to building your personal brand. People need to understand your brand, and learn about what you offer. It may mean that you are accessible via a number of social outlets increasing your image and audience.
By connecting with popular influencers and building relationships and trust with them, you have the opportunity to work together, as another source of promotion for your brand. For your own strategy inspiration you can analyze their networks and the type of content they post.
It is important to be consistent throughout and engage with your followers. This helps with their perception of your brand, showing you are reliable, engaging and willing to succeed. It is important that customers notice and remember you.
Good examples of using Social Media for Personal Branding
A great example of using Social Media for Personal Branding is Joe Wicks, Joe started out as a bootcamp organizer, in South London with very small audience. At the beginning his marketing strategy involved handing out flyers in the local area to try and increase his engagement. Joe was later on led to social media marketing. He started posting on Twitter, creating his own hashtags (teamlean2013) and after consistent posting of various meal recipes ideas etc he managed to work his way up to 10,000 followers. This also evolved on his Instagram page with a content series of #Leanin15. Joe Wicks Marketing Strategy. [Accessed on 28th March 22]. Before his first product launch, he had tweeted at least 20,000 times and posted on his Instagram 1000 separate posts. In just 1 year Joe Wicks gained over 1M Instagram followers and over 2M Facebook Page likes. His consistency paid off massively as he is probably one of the nations most well known fitness stars. Joe currently has a Instagram, Facebook, Twitter and YouTube page which boosts a whopping amount of followers, an example being 3.8M followers on his Instagram account. [online] The Body Coach – A Content Marketing Machine. Available at: Brand Marketing Case Study: Joe Wicks, The Body Coach (chantellemarcelle.com) [Accessed 28 March. 2022].
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