Image 1 – [product] Shows a small example of the products that Amazon has to offer, e.g. fashion, household items etc. (Amazon Items - Bing images)
Image 2 [price] – A detailed pricing strategy including the range of offers it includes depending on the customers needs (Bing Images, 2021)
Image 3 [place] – An Amazon Fulfilment Centre based in a remote area allowing workers to deal with online orders (Google Images, 2017)
Image 4 [promotion] – Introducing the Amazon Influencer programme (UK, 2021)
Image 4 [physical evidence] – Simple, yet effective photo of the Amazon Logo, it is boosting an arrow pointing from a – z meaning they cover anything and everything (Amazon, 2021)
Image 5 [process] – Showing a photo of an amazon robotic assisting with the managing of orders within the warehouse. (New York 2019)
Image 6 - [people] Youtube 2013 – A Video of the CEO of Amazon, (Jeff Bezos) talking about Focus on customer is key. ‘The Key To Success for Amazon’. (Youtube 2013)
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